The 19th century was a time of cultural transition. New York writers, and others, wanted to domesticate the Christmas holiday. After Puritans and other Calvinists had eliminated Christmas as a holy season, popular celebrations became riotous, featuring drunken men and public disorder. Christmas of old was not the images we imagine of families gathered cozily around hearth and tree exchanging pretty gifts and singing carols while smiling benevolently at children. Rather, it was characterized by raucous, drunken mobs roaming streets, damaging property, threatening and frightening the upper classes. The Holiday season, coming after harvest was eased and more leisure possible, was a time when workers and servants took the upper hand, demanding gifts, generosity, and more. Through the first half of the 19th century, Presbyterians, Baptists, Quakers, Catholics, Episcopalians and others continued to regard December 25th as a day without religious significance, often in very strong language. Industrialists were happy to reduce workers’ leisure time and allowed many fewer holidays than existed in Europe.
All of this began to change as a new understanding of family life and the place of children was emerging. Childhood was coming to be seen as a stage of life in which greater protection, sheltering, training and education were needed. And so the season came gradually to be tamed, turning toward shops and home. St. Nicholas, too, took on new attributes to fit the changing times.
1821 brought some new elements with publication of the first lithographed book in America, the Children’s Friend. This “Sante Claus” arrived from the North in a sleigh with a flying reindeer. The anonymous poem and illustrations proved
pivotal in shifting imagery away from a saintly bishop. This Sante Claus rewarded good behavior and punished bad, leaving a “long, black birchen rod . . . directs a Parent’s hand to use when virtue’s path his sons refuse.” Gifts were safe toys, “pretty doll . . . peg-top, or a ball; no crackers, cannons, squibs, or rockets to blow their eyes up, or their pockets. No drums to stun their Mother’s ear, nor swords to make their sisters fear; but pretty books to store their mind with knowledge of each various kind.” The sleigh itself even sported a bookshelf for the “pretty books.” The book also notably marked Santa Claus’ first appearance on Christmas Eve, rather than December 6th.
The jolly elf image received another big boost in 1823, from a poem destined to become immensely popular, “A Visit from St. Nicholas,” by Clement C. Moore and illustrated by Thomas Nast, now better known as “The Night Before Christmas.”
He was dressed all in fur, from his head to his foot,
And his clothes were all tarnished with ashes and soot;
A bundle of toys he had flung on his back,
And he looked like a peddler just opening his pack.
His eyes—how they twinkled! his dimples how merry!
His cheeks were like roses, his nose like a cherry!
His droll little mouth was drawn up like a bow,
And the beard of his chin was as white as the snow;
The stump of a pipe he held tight in his teeth,
And the smoke it encircled his head like a wreath;
He had a broad face and a little round belly,
That shook, when he laughed like a bowlful of jelly.
He was chubby and plump, a right jolly old elf. . . .